Brand Identity

Fitness
Parlour

A members-club attitude in a room that wants everyone to win.

Est. 2002 Identity · Outdoor · Web · Merch Brand & Art Direction

01 — Idea

Bold enough to intimidate. Warm enough to stay.

02 — The Crest

03 — Color

Parlour
Gold

#FFDE59255 222 890 13 65 0PMS 114 C

Power
Red

#DB2A2A219 42 420 81 81 14PMS 1795 C

Iron
Black

#0000000 0 00 0 0 100PMS Black 6 C

Chalk
White

#FFFFFF255 255 2550 0 0 0—

Gold 55Black 30White 9Red 6

04 — Typography

Wake Up!

Anton — display

It's time to take action

Barlow Condensed — subhead

Built for the first-timer and the fifteen-year member alike. Show up, and we'll handle the rest.

Barlow — body

05 — Mood

06 — Applications